This Is The Month When New Year’s Resolutions Fail—Here’s How To Save Them
This Is The Month When New Year’s Resolutions Fail—Here’s How To Save Them

This Is The Month When New Year’s Resolutions Fail—Here’s How To Save Them

New Year Resolutions Every year more than 50% of people make New Year’s resolutions to lose weight, quit smoking, work out, save money, get a promotion, get a raise, and more. And yet, virtually every study tells us that around 80% of New Year’s resolutions will get abandoned around this month. In fact, one study found that gym sales dropped precipitously from January to February.

So why do New Year’s resolutions fail? One big reason is that we often weren’t all that emotionally committed to the goal in the first place. Because January 1st is a pretty arbitrary day for half the population to start a new goal, it makes sense that many of us didn’t feel any real drive to start the goal on that particular day. In fact, a lot of us actually feel peer-pressured into making a goal for the new year.

A second problem is that because we felt some pressure to create this goal, we likely haven’t fully thought through all the people that will benefit from our achievement. If you were driven to achieve this resolution because your kids or spouse or parents would benefit, your motivation would be much less likely to wane. Making more money is an okay goal, but making more money because your kids need to attend the private school with certain special programs is a much more motivating goal.

Of course, not many people have such motivation attached their New Year’s resolutions. One of my studies, called Are SMART Goals Dumb? , discovered that only 15% of employees truly believe that their goals are going to help them reach these kinds of great accomplishments.

So if you’re one of the millions of people currently feeling their motivation for their New Year’s resolution waning, here’s a question to reinvigorate that goal and save your resolution.

“Why do you care about this goal?” It’s a simple question, and a frighteningly accurate way to predict whether or not somebody will abandon their goals at the slightest roadblock. The people who will pursue their goals regardless of the challenges will answer with something like, “This goal is my passion, it’s what I’m here to do,” or, “I love my children too much to not accomplish this.”

But when people say, “My boss or spouse is the one who really cares about this goal,” or, “I’m doing it only because I have to,” all signs indicate that this person will abandon their goal at the first bit of inconvenience.

Based on the thousands of people who have taken the test “ Do You Set SMART Goals or HARD Goals? ” we know that people with a strong emotional connection to their goals are anywhere from 1.3 to 1.8 times more […]

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