Which Multilingual Immersion should I choose for my child? Zoo Academy or Zoo U

Subscription to Multilingual Immersion gives children to the English and Chinese editions of a StrengthBuilder that is suitable for their language ability. Children go through scenarios and quests as their avatar in our training games in the order that’s suggested to them from their user dashboard. curaJOY’s multilingual specialists make adjustment to your child’s performance.
Multilingual Immersions enable students to experience life as a school-age child from two languages/cultures. When you’re trying to determine the appropriate placement, ask yourself how your child would fare if he/she move to the United States/China and started going to school in English/Chinese with native speakers. That’s the immersion experience.
Below is a chart to help.
Corresponding difficulty
Quick Preview Assessment
1st, 2nd grade
coming soon
3rd – 5th grade
coming soon

Will my child use the program? Is it boring?

Question: You claim that games in your programs are educational and not addictive. Then does that mean it’s boring and my kids won’t like it?

Our programs are definitely not entertainment. curaJOY programs professionally evaluate children in six core strength areas, and then dynamically calibrate level of difficulty to challenge your kids especially in areas where they need the most work. We all have our natural strengths and weaknesses, but our weaknesses only stay as such if we cower from them and allow them the power to become forever stumbling blocks. curaJOY’s AI driven programs are customized for your child and also grounded on the concept of ZPD. Growth is uncomfortable. We would be selling snake oil if we claim that your kids will volunteer to play StrengthBuilders or Multilingual Immersions over watching TV or playing PS4. For example, when we are training—yes, interactively training rather than just lecturing—kids to practice perseverance and patience, will the game be fast and easy?  In another post, we gave an analogy of a junior sales person attending a two-hour negotiation seminar one weekend, and expecting to suddenly close every deal for his company the next week.

Do you truly want to see results?   Real progress is hard, but it’s what we’re after. We care about your child’s growth more than being the most entertaining game on the market, so please encourage your child on their growth journey.

curaJOY programs are not entertainment. We’ve designed tough lessons to be effective yet still fun, and you can set your child up for success by allotting regular time(s) each week for them to concentrate on their subscription as a substitute for other learning activities. We find that when offered the choice between typical school work on our program, they’ll choose curaJOY every time.

Can my child repeat the game more than once?

Of course! Simulations are essential to skill building and retention. Pilots are not qualified without training on the flight simulator and astronauts aren’t sent to space without zero gravity training. Likewise, children shouldn’t be expected to master such a complicated skill as resilience, confidence, negotiation, leadership without adequate reinforcement. curaJOY games instructs specific strategies, skills in progressively challenging levels, and simulate common social scenarios for children to problem-solve, rehearse newly learned material.  Learning by doing.  There are positive role models through each program as well as negative cautionary ones.  Children are also provided with immediate feedback for improvement based on their performance.

Do I have to sign a contract or commit to a long membership?

No, there is no long-term commitment. We want to make our programs assessible to as many families as possible. However you should keep in mind that the full value of curaJOY’s programs are in their unique three-prong approach. Parents receive a personalized and valid Strength Assessment Report for their child after he/she has completed the first six scenes of our StrengthBuilders or Multilingual Immersions. The StrengthBuilder Roadmap at the conclusion of our programs contains detailed evaluations of your child, with insightful progress report and our expert’s recommendations.

curaJOY’s products were developed in the US. Aren’t there cultural differences in the tone of voice, facial expressions, postures and social cues that you’re teaching children?

A study by the UNESCO MGIEP using StrengthBuilders showed how social and emotional skill development requirements were similar amongst children aged 5-15, across countries and races. Our multilingual games were found to give children a leg-up to thrive in multi-cultural classroom settings.
We followed a multi-pronged approach to develop Mandarin language learning products for children aged 5-15, in the following manner:

• curaJOY teamed up with leading child psychologists, educators and professional counselors in China & Taiwan, to understand how Mandarin-speaking children learn languages.

• We used the insights to develop gameplay scenarios that are recognizable to children. Depending on the age of the child, these scenarios included realistic interactions. For example, introducing oneself, borrowing a book, making friends, asking for advice, giving directions, recommending favorite artists etc. These scenarios are in increasing order of complexity.

• Puns, phrases & words that are common in English-speaking countries (but not in Mandarin-speaking countries) were changed to suit the Chinese cultural context and vice-versa. This was done to make them more understandable and accessible to children.

• All conversations in the curaJOY’s programs were recorded enlisting real people and not AI. Native Mandarin speakers were used to record Mandarin conversations, while native English speakers were used to voice the English-speaking characters. This allowed us to infuse the natural tone of voice and cadence variations that native speakers use when conversing with others.
• Care was taken to emote in the conversations, to allow children to recognize audio cues and match them with relevant vocabulary. The animated characters were designed to display relevant body language – which are normally associated with the audio cues – to make the conversation as realistic as possible.

At curaJOY, our focus isn’t just on building your child’s vocabulary, but to make them so confidently proficient and comfortable in the foreign language, that they’ll confidently hold conversations with a native speaker. We aim to do this by eliminating the traditional, time-bound language classes (normally offered in schools/language institutes) and replace it with fun multilingual learning lessons that can be taken anywhere, at any time.

We are the only multilingual life skills & socio-emotional-learning character education games provider in the Asian market. We offer unlimited access to both the English and Mandarin Chinese versions during your child’s subscription. If you’d like to learn more about our product, feel free to reach out to us here.

My child can read fluently yet. When there is no pinyin or BoPoMoFe, my child can’t read all texts. Will you be adding these reading tools in the games?

curaJOY programs can accommodate a wide range of abilities. Children can still play and enjoy our games even when they cannot read fluently. Every single line is recorded and played aloud either automatically or at the click of a mouse, and the program is developed and tested to children’s social emotional and cognitive developmental milestones.